The traditional cold outreach playbook is broken.
Sona assigns buying stages for each visitor and account profile to help you identify where they currently are in your sales and marketing funnel.
Following up on every account and sales-ready lead that Sona is able to identify using your visitor data is typically not realistic due to budget, workforce, and time limitations, among lots of other factors.
Even if you’re generating lots of traffic from your Google Ads campaigns, your website visitors still need to submit their information by filling out a form before you can start nurturing them.
As Sona identifies your website visitors, it can reveal the companies associated with the web visit —both existing and net-new.
Leveraging prospect intent can be your ticket to progressing prospects through the buying journey.
Clay’s AI research agent and ChatGPT integration automates a lot of the time-consuming legwork involved in building campaigns and sales outreach.
This playbook is designed to help you leverage intent signals to improve your outreach efforts, and to identify high-value prospects for timely engagement.
Quickly responding to inbound leads typically results in higher conversion rates because it demonstrates attentiveness on your end, and creates a sense of urgency.
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