Sona Playbooks

Leverage Winning Strategies from the Top B2B Marketing Teams

See How Leading Companies Grow Pipeline and Convert More Customers with Sona

Convert More, Hustle Less: The Buying Stage Segmentation Advantage

Sona assigns buying stages for each visitor and account profile to help you identify where they currently are in your sales and marketing funnel.

Zero In on Gold: ICP Fit Scoring Reveals Top-Tier Prospects

Following up on every account and sales-ready lead that Sona is able to identify using your visitor data is typically not realistic due to budget, workforce, and time limitations, among lots of other factors.

Turbocharge Google Ads ROI: Get More Leads from Your Traffic

Even if you’re generating lots of traffic from your Google Ads campaigns, your website visitors still need to submit their information by filling out a form before you can start nurturing them.

Automate Account Research: Identify Buying Teams from Web Visitors

As Sona identifies your website visitors, it can reveal the companies associated with the web visit —both existing and net-new.

Intent-Driven Retargeting: Driving High-Impact Campaigns with First-Party Intent Signals

Leveraging prospect intent can be your ticket to progressing prospects through the buying journey.

Automating Personalization at Scale with AI-Powered Tools

Clay’s AI research agent and ChatGPT integration automates a lot of the time-consuming legwork involved in building campaigns and sales outreach.

Precision Prospecting: Leveraging Intent Signals in Your Sales Outreach

This playbook is designed to help you leverage intent signals to improve your outreach efforts, and to identify high-value prospects for timely engagement.

Speed Matters: How Faster Responses Amplify Conversions

Quickly responding to inbound leads typically results in higher conversion rates because it demonstrates attentiveness on your end, and creates a sense of urgency.

Leverage Predictive Attributes to Reveal High-Impact Opportunities

Unlock more opportunities from your inbound traffic by de-anonymizing buying team members from accounts that are already visiting your site.

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Leverage Winning Strategies from the Top B2B Marketing Teams

Convert More, Hustle Less: The Buying Stage Segmentation Advantage

Zero In on Gold: ICP Fit Scoring Reveals Top-Tier Prospects

Turbocharge Google Ads ROI: Get More Leads from Your Traffic

Automate Account Research: Identify Buying Teams from Web Visitors

Intent-Driven Retargeting: Driving High-Impact Campaigns with First-Party Intent Signals

Automating Personalization at Scale with AI-Powered Tools

Precision Prospecting: Leveraging Intent Signals in Your Sales Outreach

Speed Matters: How Faster Responses Amplify Conversions

Leverage Predictive Attributes to Reveal High-Impact Opportunities

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