Latest articles on the blog

Read the latest blogs to gain valuable insights. These insights can provide fresh perspectives and ideas. Use this knowledge to further develop your business.

Marketing Analytics

Integrate Sona with HubSpot CRM to Unify GTM Data

September 6, 2024

Revenue Attribution

Is it Possible to Eliminate Cookie Consent Banners?

Revenue Attribution

The Essential Guide to Offline Attribution

Marketing Analytics

How to Import Ad Platform Cost Data into Google Analytics

Account Identification

The Essential Guide to Account Identification

Marketing Analytics

Measuring Marketing’s Influence on the Sales Pipeline

Growth Strategies

Leveraging Intent Signals to Increase Revenue

Growth Strategies

Leveraging Revenue Operations to Drive Predictable Revenue

Growth Strategies

The Essential Guide to Account-Based Marketing

Revenue Attribution

First Touch vs. Last Touch Attribution Models