Unify data from all of your GTM platforms with our extensive library which includes hundreds of connectors (sources and destinations). Not sure where to start? Our professional services team can help you deliver business outcomes fast.
Sona provides a set of enhanced integrations to certain systems of operation. These integrations allow for specialized data synchronizations and use cases which unlock incremental revenue from your data.
To support the wide range of platforms businesses utilize today, Sona provides general connectors:
AdRoll is an advertising platform for display, social, and email marketing campaigns. Sona can ingest AdRoll advertising data and combine this data with first-party customer data.
Amazon Simple Storage Service (Amazon S3), provides scalable cloud storage services in which files can be synced from your S3 bucket. Sona can ingest files from S3 buckets and incorporate that data into our platform/
Amplitude provides product analytics software for web and mobile. Sona can ingest this activity data into user profiles and enhance data related to how users interact with your brand.
BigQuery is a serverless multicloud data warehouse. Sona can ingest tables from this data warehouse for the purposes of configuring profiles, milestones, and conversions.
Microsoft Advertising (formerly known as Bing Ads) is a ppc advertising platform for Bing and Yahoo search engines. Sona can ingest Microsoft advertising data and combine this data with first-party customer data.
Braze is a cross-channel marketing automation platform. Sona can ingest this data to match against users who have interacted with ads from this platform.
CSV files are delimited text files that use commas to separate values. Sona can ingest these files to incorporate into the profile and user journey configuration
Criteo provides personalized advertisements through retargeting. Sona can ingest this data to match against users who have interacted with ads from this platform.
Dropbox is a cloud storage provider. Sona can ingest files from this platform to incorporate into the profile configuration.
Facebook is one of the world’s biggest ad platforms and a major source of ad spend for many organizations. Sona enables marketers to improve results by as much as 25% with better attribution accuracy, reporting, and targeting.
Facebook Ads Insights provides data of Facebook Ads performance. Sona can ingest Facebook advertising data and combine this data with first-party customer data.
Freshdesk is a SaaS customer support software and help desk ticketing system. Sona can ingest this data to match against users who have interacted with your brand.
Google Ad Manager is a hosted advertising platform to streamline ad management for direct and programmatic sales. Sona can ingest Google Ad Manager advertising data and combine this data with first-party customer data.
Google Ads is the world’s largest digital advertising platform. It is used by more than 85% of advertisers and features nearly two dozen ad types across search, display, and video. Connecting Google Ads to Sona will allow you to improve your ROAS through better attribution accuracy, reporting, and targeting.
Google Analytics (GA) and its paid equivalent, Google Analytics 360, are web analytics services provided by Google. Sona complements both services and can serve as a GA alternative in European countries where GA is deemed non-compliant with GDPR.
Google Analytics 360 provides actionable insights using tools to analyze data. Sona can ingest this data to match against users who have interacted with the brand.
Google Display & Video 360 is an advertising platform which provides end-to-end advertising campaigns. Sona can ingest Google Display & Video advertising data and combine this data with first-party customer data.
Google Drive provides file storage and synchronization. Sona can ingest this data to match against users who have interacted with your brand.
Google Sheets is a free web-based spreadsheet application offered by Google. While Google Sheets is not a platform, this connector lets you automatically sync data to the Sona platform frequently and effortlessly.
Heap provides digital insights into the customer journey. Sona can ingest this data to match against users who have interacted with your brand.
Hubspot is a leading provider of business solutions with a platform spanning marketing automation, CRM, customer service, content management, and operations. Integrate Hubspot with Sona to optimize marketing performance through better attribution, reporting, and targeting.
Instagram Business provides marketing on Instagram to drive brand awareness, user engagement, and increase sales. Sona can ingest this data to match against users who have interacted with ads from this platform.
Intercom provides messaging products for sales, marketing & customer services. Sona can ingest this data to match against users who have interacted with your brand.
Iterable is a growth marketing and customer engagement platform. Sona can ingest this data to match against users who have interacted with messaging from this platform.
LinkedIn Ads is an advertising platform which allows companies to build ads to drive website traffic, build awareness, and generate higher quality leads. Sona can ingest Linkedin advertising data and combine this data with first-party customer data.
Mailchimp is an email marketing platform. Sona can ingest this data to match against users who have interacted with messaging from this platform.
Marin Software provides online ad management software in search, social, and ecommerce. Sona can ingest Marin advertising data and combine this data with first-party customer data.
Marketo provides marketing automation software. Sona can ingest this data to match against users who have interacted with your brand.
Metabase is an open-source method to answer data questions without SQL. Sona can ingest these data tables to build profiles, milestones, and conversions.
MongoDB is a NoSQL database. Sona can ingest this data to build profiles, milestones, and conversions.
MySQL is an open source relational database. Sona can ingest this data to build profiles, milestones, and conversions.
Microsoft Azure MySQL is a MySQL-compatible database system. Sona can ingest this data to build profiles, milestones, and conversions.
Google Cloud MySQL is a MySQL database on Google Cloud Platform. Sona can ingest this data to build profiles, milestones, and conversions.
NetSuite provides data reporting and analysis for financial and operational performance. Sona can ingest this data to build profiles, milestones, and conversions.
Optimizely is an experimentation platform for websites, mobile apps, and connected devices. Sona can ingest this data to build profiles, milestones, and conversions.
Outbrain is a native advertising platform using targeted advertising to recommend content. Sona can ingest Outbrain advertising data and combine this data with first-party customer data.
Pinterest is an advertising platform which utilizes an online pin board for collecting and sharing multimedia. Sona can ingest Pinterest advertising data and combine this data with first-party customer data.
Pipedrive is a sales CRM and pipeline management platform. Sona can ingest this data to match against users who have interacted with your brand.
PostgreSQL is an open source database. Sona can ingest this data to build profiles, milestones, and conversions.
Azure PostgreSQL is a managed relational cloud database service. Sona can ingest this data to match against users who have interacted with your brand.
Google Cloud SQL Postgres is a hosted version of Postgres database on the Google Cloud platform. Sona can ingest this data to match against users who have interacted with your brand.
Postgres RDS is a hosted version of the popular Postgres database on the Amazon RDS platform. Sona can ingest this data to match against users who have interacted with your brand.
Quora provides a platform to ask and answer questions. Sona can ingest this data to match against users who have interacted with your brand.
Reddit Ads is an advertising platform which allows companies to build ads within relevant communities to drive website traffic, build awareness, and generate leads with higher intent. Sona can ingest Reddit advertising data and combine this data with first-party customer data.
Salesforce is the leading CRM solution used by more than 150,000 organizations around the world. By connecting Salesforce to Sona, marketers can better track sales pipeline movements and support opportunity progression long after a lead is qualified.
SendGrid is a customer communication platform for transactional and marketing emails. Sona can ingest this data to match against users who have interacted with your brand.
Snapchat Ads is an advertising platform which allows companies to build ads within the Snapchat messaging and camera app to drive website traffic, build awareness, and generate higher quality leads. Sona can ingest Snapchat advertising data and combine this data with first-party customer data.
Stripe is a credit card payment system that helps you track recurring charges. Sona can ingest this data to match against users who have interacted with your brand.
Taboola is an advertising platform which recommends online content from publishers and advertisers. Sona can ingest Taboola advertising data and combine this data with first-party customer data.
Tatari is an advertising platform which leverages data driven tv advertising and reporting. Sona can ingest Tatari advertising data and combine this data with first-party customer data.
TikTok is an advertising platform which uses video-sharing within the social networks. Sona can ingest TikTok advertising data and combine this data with first-party customer data.
Twitter Ads is an advertising platform which delivers advertising within the Twitter feed. Sona can ingest Twitter advertising data and combine this data with first-party customer data.
YouTube Ads is an advertising platform which allows companies to build ads within YouTube videos to drive website traffic, build awareness, and generate higher quality leads. Sona can ingest YouTube advertising data and combine this data with first-party customer data.
Zendesk Chat creates customer engagement for online businesses with its live chat software. Sona can ingest this data to match against users who have interacted with your brand.
Zoho CRM is an online CRM platform that manages your sales, marketing, and customer support activities. Sona can ingest this data to build profiles, milestones, and conversions.
Zuora is a SaaS application to automate billing, commerce and finance operations. Sona can ingest this data to match against users who have interacted with your brand.