Sona for MARKETING LEADERS

Maximize Marketing Outcomes with Best-in-Class Data

Leverage advanced visitor identification to reveal net-new accounts and leads. Target high-intent accounts with reliable, real-time data insights, and drive smarter marketing investment decisions to maximize growth.
Data visualization tool for sales and marketing analytics
Prove the ROI of your Campaigns
Prove the ROI of your campaigns
Align key stakeholders with centralized, accurate, and actionable data demonstrating marketing’s value at each stage of the buyer’s journey. With advanced data insights, marketing and sales collaborate and win together.
Unlock Revenue Growth
Unlock revenue growth
With more accurate, first-party attribution data, scale revenue by comparing marketing channel performance. Then, dive into drill-down views, showing campaign, ad group, and ad-level cost data combined with first-party sales data.
Drive Faster Time to Revenue
Drive faster time-to-revenue
See which marketing sources deliver a sale the quickest. Find out which touchpoints are most effective at progressing a deal to the next stage. 
Grow Revenue with Sales and Marketing Alignment
Lead scoring dashboard showing various criteria and their corresponding lead scores.
Amplify top-of-funnel impact
Add new qualified account and leads by collecting and scoring additional first-party data from your website. Setup scoring to segment best-fit leads, and then activate destinations for marketing nurture or sales follow-up.
Dashboard showing account data and performance metrics.
Prioritize accounts for focused execution
Detect account engagement, intent trends, and specific interests at each funnel stage. Inform go-to-market execution to target and convert more accounts.
connect-marketing-activities
Connect marketing activities to revenue
Track end-to-end funnel metrics to identify stages with improvement opportunities, marketing influence at different funnel stages, and much more. Accelerate time-to-revenue by analyzing marketing channel impact.
Make Your Stack Smarter
Sona integrates bi-directionally with many apps, giving you more ways to derive insights and drive growth.
Unlock the Upside of Every Opportunity
Gain a Competitive Edge by Unleashing the Insights in Your Data