Buyer Journeys

Uncover the entire buyer journey for both accounts and individuals
Track every touchpoint throughout the buyer journey. Identify the right context and timing for engagement.
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A screenshot of a software interface showing a company's buyer journey data. It includes information on intent signals, top pages, website visitors, and company details.

Trusted by leading GTM teams of all sizes

Unlock the full potential of every interaction
A screenshot of a data table showing a list of accounts with columns for various metrics such as account name, ICP fit score, intent signals, buying stage, and industry. There are also filters and pagination controls.
Track touchpoints throughout the entire buying journey
Whether it's a prospect or an existing customer, you can easily instrument and view website actions, milestone events, intent signals, ad interactions, and more for both individuals and the entire buying committee.
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Engage with the right context and at the right moment
Configure intent signals to monitor how buying intent evolves and get real-time Slack alerts to engage with the right context.
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A screenshot of a data table showing a list of accounts with columns for various metrics such as account name, ICP fit score, intent signals, buying stage, and industry. There are also filters and pagination controls.
Data table showing a list of accounts with columns for various metrics such as account name, ICP fit score, intent signals, buying stage, and industry. There are also filters and pagination controls.
Understand the impact of marketing influence for both inbound and outbound deals
Configure milestones to understand how deals are influenced by marketing activities, when the influence occurred, and the actual impact of marketing on these deals.
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Key Features

Identification
Audiences
Destinations
Attribution
Scoring
Intent Signals
Outbound
Buyer Journeys
Ad Conversions
AI Agents
Workflows
Smart Prospecting
What our customers say
Trusted by growth teams who turn data into demand with us.
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Hooman Radfar
Co-founder and CEO, Collective
"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Alan Braverman
Founder and CEO, Textline
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Unlock growth by turning data into action
Transform signals into action across the entire buyer journey
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Intent SignalsScoringBuyer JourneysOutboundSmart Prospecting
 
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