Milestone events are key interactions or conversions in the customer journey that indicate progress toward a business goal, such as form submissions, demo requests, or purchases.

Multiple CRMs

Combine data from multiple CRMs in Sona, and send data from Sona to multiple CRMs.

Insights Dashboards

Sales and marketing data insights to improve workflows, improve marketing ROI, and better manage sales team efficiency

Accelerate data activation with service add-ons

Scale Outbound

Sync email sequencer (e.g. Smartlead) activity to your CRM, auto-enroll prospects in sequences, and easily compare outbound performance against other marketing channels.

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Activate Intent

Uncover and operationalize intent signals that impact conversion, trigger targeted campaigns, and seamlessly integrate intent signals throughout your GTM stack

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Data Warehouse Sync

Streamline data management with two-way synching. Pull or push data from your warehouse configured to desired synchronization intervals.

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Compare Plan Features

Key Features

Person-level Identification

De-anonymize and track activity for individuals that visit your website.

Company-level Identification

De-anonymize and track activity for companies that visit your website.

Enrich prospect details

Reveal contact details including work email addresses

Slack & email alerts

Configure Slack alerts for account and person-level activity to notify teams and individual team members.

Contact-level Journeys

View web visitor activity associated with both identified and anonymous individuals visiting your website

Account-level Journeys

Combine datasets and transform data fields into custom audiences.

ICP Fit Scoring

Configurable account scoring weighted with firmographic and dynamic intent data.

Intent Signals

Combine URL paths and engagement data to label intent signals for account and individual visitors

Engagement Trends

Catch new accounts and highlight accounts where intent signals are heating or surging.

Audience Segmentation

Build custom audience segments for accounts visiting, individual visitors, and merged datasets.

Hubspot Integration

Connect Hubspot to Sona. Automatically combine web engagement data with CRM data

Unlimited Users

Collaborate without constraints and add any number of team members at no extra cost.

Connect paid media channels

Connect paid marketing channels, regularly ingest cost data from those sources, and attribute advertising initiatives to Hubspot Contacts, Companies, and Deals

Automated Prospect Matching

Define target personas by job titles, seniority, location, and keywords, and automatically uncover matching buying team members for identified accounts.

Predictive Buying Stages

Configurable buying stages—Awareness, Consideration, Decision, Purchase—with labeled timestamps.

CRM Data Synchronization

Enrich Hubspot with custom fields related to intent, buying stages, engagement, utm values, and more.

Send data to destinations

Create workflows by linking audiences to automatically update destination platforms including ad platforms, CRMs, and email platforms.

Salesforce Integration

Connect Salesforce to Sona and automatically combine web engagement data with CRM data

Custom Integrations

Integrate with multiple website domains

Multiple Domains

Track and analyze user activity across multiple website domains.

Milestones

Milestone events are key interactions or conversions in the customer journey that indicate progress toward a business goal, such as form submissions, demo requests, or purchases.

Multiple CRMs

Combine data from multiple CRMs in Sona, and send data from Sona to multiple CRMs.

Insights Dashboards

Sales and marketing data insights to improve workflows, improve marketing ROI, and better manage sales team efficiency

Usage

Sona Credits

Monthly count of companies identified based upon web visitors

Varies

Custom

Monthly Tracked Users (MTUs)

Monthly count of unique tracked visitors

10,000

Custom

Active Destination Syncs

Monthly count of configured destinations

Unlimited

User Activity History

User interactions captured in raw data, and transformed into rich user profiles for actionable insights.

30 days

1 year

2 years

3 years

Ad Spend History

Ad platform data integrated for performance analytics data views.

3 years

Users

Monthly count of individual users accessing a Sona account.

Unlimited

Identification

IP-to-Company

Identify companies visiting your website and the corresponding pages with industry leading IP lookup.

Person-level

Reveal contact details for visitors to your website including full name, LinkedIn URLs, business emails, and more.

Automatic Person to Company Resolution

Identified people, whether through form submissions or person-level identification, are connected to their associated account profiles.

Enrichment with Contact Data from your CRM

Add any field from CRM contact data associated with identified people

Enrichment with Company Data from your CRM

Add any field from CRM company data associated with identified companies

Auto-prospect account buying team members for identified companies

Automatically access contact information for buying team members of identified companies.

Buyer Journeys

Account-based journeys

View visitor activity associated with identified companies and navigate to see visits from buying team members

User-level journeys

View web visitor activity associated with both identified and anonymous individuals visiting your website

Scoring

ICP Scoring with auto-updating

Configurable account scoring weighted with firmographic and dynamic intent data.

Persona Matching for Companies

Configurable persona definitions for filtering buying team members and revealing their contact details

Predictive Buying Stages

Configurable buying stages—Awareness, Consideration, Decision, Purchase—with labeled timestamps.

Intent Signals

Custom Intent Signals

Combine URL paths and engagement data to label intent signals for account and individual visitors

Custom Intent Trends

Configure intent signals for occurrences and recency for prioritization and audience segmentation

Intent Scoring

Understand the intent level for accounts and leads based on a numerical score

Intent Trends

Understand the recency and intensity of intent signals.

Audiences

Define custom audiences

Combine datasets and transform data fields into custom audiences.

Calculated metrics

Define calculated metrics for custom audiences.

Automations

Slack Alerts

Configure Slack alerts for account and person-level activity to notify teams and individual team members.

Automated Destinations

Create workflows by linking audiences to automatically update destination platforms including ad platforms, CRMs, and email platforms.

Conversions API (Google, Meta)

Server-side tracking which captures configured milestone events from first-party data and sends them to ad platforms.

Attribution & Reporting

Device Usage Metrics

Web visitor data breakdowns by device, OS, browser, and pages visited

Firmographic Reporting

Web visitor firmographic data including revenue range, employee range, and industry breakdowns

Intent Signal Reporting

See how intent signals are trending

Marketing cost dashboard

See a cross-channel marketing view which combines first-party tracking and CRM data.

Cohort reporting dashboard

Understand how cohorts are performing and predict how prior cohorts will convert.

Multi-touch attribution reports

System generated reports capturing each user's (or company's) touch points on the path to conversion, according to each attribution touch model (first, last, linear, and position based).

Path to conversion reports

System generated reports capturing each user's (or company's) path to conversion, including all milestones and their timestamps.

What our customers say

Genuine client feedback that inspire trust and drive success.

"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."

Josh Carter

Director of Demand Generation, Pavilion

"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."

Hooman Radfar

Co-founder and CEO, Collective

"The Sona Revenue Growth Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."

Alan Braverman

Founder and CEO, Textline

QUESTIONS, ANSWERED

Frequently asked questions

If you still have questions, don’t hesitate to contact us

How does Sona pricing work?

All paid licenses offered by Sona are priced based on a plan which includes both features and Sona credits. Sona credits can be utilized for data enrichment related to person-level identification, company-level identification, or email prospecting. Higher plans both unlock more features and Sona credits.

Will my remaining Sona credits stay on my account if I cancel or downgrade my subscription?

After canceling or downgrading, your credits will remain in your account until the end of your current billing cycle.

Which actions cost Sona credits (or are free)?

Sona credits are utilized for person-level, company-level, and email prospecting data enrichment. We charge credits for data enrichment since we pay data provides to access lead and account research data.
If you have existing subscriptions to any data enrichment tools such as Apollo, you can use them free of cost in Sona by connecting your own API keys.

Do Sona credits roll over?

Monthly subscribers can roll over unused credits to the next month. However, the total saved credits can't exceed twice the monthly credit limit of your plan.

Do I get charged credits if I bring my own API key?

You can integrate your existing API keys for support data enrichment providers into Sona for at no cost. To set this up, navigate to Connectors, select “+New Connector” and you can search for data providers for which API keys can be added.

Priced to help you grow

Accelerate data activation with service add-ons

Scale Outbound

Activate Intent

Data Warehouse Sync

Frequently asked questions

Product

Use Cases

Solutions

Company

Resources