Introducing Sona's Hubspot Integration
Unify, Enrich, and Activate Your Go-To-Market Data

Scale Demand Gen with Integrated GTM Data

Powered by AI, reveal the individuals and companies visiting your website, score ICP fit, source buying team members, and trigger workflows to unlock high-intent, qualified pipeline - all seamlessly integrated with your CRM

ONE-CLICK INTEGRATIONS:
THE PROBLEM
Fragmented go-to-market and website engagement data obscure what’s happening in the customer journey resulting in …
Icon showing upward and downward arrows representing missed revenue opportunities
Missed Revenue Opportunities

Sales teams overlook high-intent accounts and contacts, lacking crucial context for targeted, timely, and relevant engagement

Disjointed Demand Generation Efforts

Inconsistent data undermines marketing workflows with less than ideal campaign timing and a lack of personalization

Ineffective Marketing Spend

Without insights into buying stages, intent signals, and visitor identity, marketing budgets are wasted on poorly timed or irrelevant campaigns

THE SOLUTION

Sona bridges the gap between data and action, empowering GTM teams by integrating website engagement, intent, and go-to-market data directly into your CRM.

30%
Increase in net-new leads
We model 25% of unique visitors being de-anonymized. With email nurturing sequences, we see 5% to 10% positive reply rates. In our estimate, we model 7% positive reply rates. Additionally, we assume a signup form rate at 5% and we deduct those signups from our calculation for an increase in net-new leads.
35%
Increase in opportunities
We model a 20% conversion rate from lead to MQL for website signups, and we model a 23% conversion rate from lead to MQL for net-new leads that come from de-anonymized visitors that reply to nurturing sequences given higher intent.
47%
More likely to respond
Based upon a 2022 LinkedIn State of Sales report, buyers are more likely to consider brands if sellers engage with personalized communications.

Turn data into high-impact marketing tactics and actionable sales intelligence

Computer screen showing AI-powered scoring system for identifying new leads and accounts

Identify Net New Leads and Accounts with AI Powered Scoring

Identify website visitors at both the account and person level, assess their fit with your Ideal Customer Profile (ICP), and predict their buying stage to enhance your marketing and sales engagement strategies.

Learn More
Computer screen displaying unified profiles for understanding account and buyer needs

Unified Profiles to Understand Account and Buyer Needs

Gain a holistic view of your account and buyer activity with unified profiles. Rich profiles enable precise insights to tailor marketing and sales strategies.

Learn More
Computer screen demonstrating auto-updating audiences for omnichannel campaigns

Create Auto-updating Audiences to Power Omnichannel Campaigns

Quickly create and deploy audiences at both the account and contact level using intent signals, buying stages, CRM attributes, and more—without needing SQL skills.

Learn More
Audience management tool with data integration

Setup Destinations and Auto-sync Data with Go-To-Market tools

Empower your whole organization with clean, actionable data—no APIs, no CSVs

Learn More
Visual representation of a tool that helps businesses leverage intent insights for better marketing

Act Upon Actionable Intent Insights to Focus Your Sales and Marketing Efforts

Leverage intent data and AI-powered insights to understand intent signals, ICP Fit, engagement levels, and predictive buying stages. Prioritize sales and marketing efforts with campaigns tailored to each prospect's journey.

Learn More

How It Works

Get started quickly with a simple, hassle-free setup

Start a trial today and get set up in minutes.

Our product specialists will give you an overview of the Sona Platform, and can help to customize your account for your specific needs.

1
Install the Sona pixel.

Install the Sona pixel. Installing the Sona pixel on your site is fast and easy. If you need assistance, our specialists are here to provide any support that you need.

2
Connect CRM & Messaging Platforms.

Connect CRM & Messaging Platforms. We have an advanced integration with Hubspot but we support a range of other CRMs as well. As always, our team is here to support you if you have any questions.

3
Capture and Engage New Leads.

Capture and Engage New Leads. Synchronize new accounts and contacts directly into your CRM, Slack, Email Service Provider, and More.

Start Free Trial
Install Sona Script
Connect CRM & Messaging
Capture & Engage Leads
Sona logo
What our customers say
Genuine client feedback that inspire trust and drive success.
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Hooman Radfar
Co-founder and CEO, Collective
"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Alan Braverman
Founder and CEO, Textline
×
QUESTIONS, ANSWERED

Frequently asked questions

If you still have questions, don’t hesitate to contact us
How does Sona work?

After you install the script provided for your website, data sent by your device will be collected from Sona’s cookieless script. Sona can then identify website visitors both at the company and person levels. Sona collects data for all website traffic and can then identify a portion your website traffic.


For both anonymous and identified visitors, you’ll be able to view website activity from individual visits and to view account profiles and individual profiles with grouped website activity data. In addition to identifying visitors, Sona predicts intent associated with individual visitors and their associated companies.


By identifying website visitors, it becomes possible to better understand and act upon buyer intent which can then lead to identifying net new prospects, uncovering whether to apply marketing or sales tactics, and accelerating time to revenue.

Why should I use Sona?

Sona will help you realize more qualified opportunities from your current marketing efforts, to convert more customers from target accounts that you’re currently pursuing, and much more. It’s simple to get started. Your go-to-market team can quickly start accessing actionable insights, and to optimize outreach strategies for better results.

What types of companies should use Sona?

The Sona Platform is tailored for go-to-market (GTM) teams across various business sizes and types. It's ideal for businesses generating leads, enabling them to understand potential customers, personalize marketing, and optimize sales strategies to improve win rates.

Who on my team should setup and use Sona?

Typically, a growth, marketing, or marketing operations lead sets up Sona. In terms of gaining direct benefit, demand generation teams and SDR teams are able to better achieve their targets with net-new leads and intent data.

How do I setup Sona?

It’s simple to get started with Sona in a few steps. Sign up for an account, add the Sona tracking script to your website, connect your CRM, and start identifying website visitors.

We’ll provide interactive support to help you get setup.

Are there data usage terms or is there a DPA that my legal team can review?

Yes. Please review our DPA or reach out to legal@sonalabs.com for any questions related to data usage or data processing.

Is GDPR applicable?

No. Our personal-level data is limited to US locations only.

Will I see myself identified from my own website?

Data related to person-level identification is sourced from our publisher network. If you have not visited sites in our publisher network, you will not be identified at the person-level. However, it’s possible that your company will be identified.

For the US market, we identify around 20% of web visitors.

Can Sona provide website visitor identification outside of the US?

We can provide company-level website visitor identification data outside of the US. However, person-level identification data is available for the US only.

Identify Website Traffic for
Accelerated Growth
Know who’s visiting your website, understand their intent, activate workflows, start converting more website visitors today.
Book a Personalized Demo