Ad Conversions

Stop losing revenue to inferior conversion tracking that obscures your true campaign performance. Sona's first-party tracking captures ad conversions that others miss and feeds ad platforms with more reliable conversion data for optimization.
Ad Conversions

Trusted by leading GTM teams of all sizes

Capture and upload conversions others miss to improve ad targeting and maximize ROI

First-party data to drive campaign performance
First-party data to drive campaign performance
Say goodbye to third-party cookie loss and unreliable tracking. Sona captures attribution and conversion data using first-party methods that are privacy-safe and accurate. Tracking runs on your domain and is sent server-side to withstand browser changes
Maximize reach by syncing ad audiences to multiple platforms
Maximize reach by syncing ad audiences to multiple platforms
Send conversions to the source platform, then build high-value audiences from users who originated through ad conversions. Sona syncs these audiences across Google, Meta, LinkedIn, and more to enable smarter retargeting and suppression that keeps campaigns focused and efficient.
Instant sales alerts for ad engagement
Instant sales alerts for ad engagement
Automatically notify your sales team and moment a prospect clicks your ad, downloads content, or engagement into immediate sales opportunities with real-time alerts and lead scoring

Key Features

What our customers say
Trusted by growth teams who turn data into demand with us.
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
"The Sona Revenue Growth Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Hooman Radfar
Co-founder and CEO, Collective
"The Sona Revenue Growth Platform has been instrumental in the growth of Collective.  The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Alan Braverman
Founder and CEO, Textline
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Unlock growth by turning data into action
Transform signals into action across the entire buyer journey